National Happy Hour

National Happy Hour is an annual event for St. Edward’s University alumni. Chapters and cities across the nation host happy hours on the same day and around the same time.

My role was to oversee communications to promote the event. This included creating the registration, landing pages, social media graphics, and email communications, to generate hype around the event. I also coordinated with volunteers to take photos and do social media takeovers at distant locations.

• Increased registrations by 27% from 2018 to 2019 – 600+ registrants and 300+ attendees.