Love Blue, Give Gold

Love Blue Give Gold is an annual giving campaign that lasts 1885 minutes (the year St. Edward’s was founded) with a goal to reach 500+ alumni donors.

My role was to oversee all digital marketing efforts to promote the campaign. This included the brand assets and direction, production for video, social media promotion, media kit for ambassadors, and email marketing messages.

• 2019 Campaign – 677 total donors (135% of goal) $68,769 raised

• 2018 Campaign – 547 total donors (109% of goal) $30,397 raised